Experience behind the consultancy
Our founder’s background spans luxury retail, private client relationships and fragrance e-commerce. This experience informs our work in brand positioning, retail development and client service.
Her experience includes work across houses and retail environments such as Guerlain, Prada, Christian Louboutin, Comme des Garçons, Selfridges and Harrods. These references describe her professional background, rather than consultancy client endorsements.
Her wider work includes fragrance awards judging for the International Perfume Foundation in Paris, authorship and entrepreneurship.
Entrepreneur, author and luxury consultant
SHANEELA is the Founder & Principal Consultant of The Qasr Consultancies. Her work brings together luxury business, fragrance and storytelling, informed by experience in retail, private client advisory and entrepreneurship.
Her interests in craftsmanship, identity and commerce inform the consultancy’s approach. Alongside her business work, she is an author exploring fragrance, mythology, history and imagination.
Her background spans luxury retail, private client relationships and fragrance e-commerce leadership. This experience informs our consultancy’s commercial and creative work.
She explores what gives a fragrance, brand, experience or story meaning and lasting value. As the author of Le Journal Privé, she shares perspectives on the business and culture of luxury.
"I do not sell objects; I curate moments where art meets identity." SHANEELA, Founder & Principal Consultant