Perspectives ·
Perhaps Luxury Was Never About Rarity
Rarity can begin with the maker. But after decades of ownership, an exceptional object can acquire something its maker could never have created alone.
The Private Journal
Le Journal Privé
Perspectives on the business and culture of luxury
Articles and reflections on the ideas, people and decisions shaping luxury. From brand strategy and retail to craftsmanship, fragrance and changing client expectations, I explore the industry through my experience in business and on the shop floor.
I also examine luxury business and culture through the lens of international current events and economics, considering how shifts in trade, wealth, consumer confidence and global affairs influence brands and their clients.
With a particular interest in the GCC, UK and Europe, I consider how brands develop across markets while retaining their identity.
Articles
Perspectives ·
The Third Consumer of Fragrance
We think of fragrance as belonging to the person who wears it. Yet once it leaves the skin, somebody else begins to experience it.
Perspectives ·
The Things the Market Cannot Price
We know how to determine what an object costs. It becomes much more difficult when we try to explain what makes it valuable.