Expertise across the business of luxury

I work with emerging and established luxury businesses to clarify their positioning and bring greater consistency to their products, pricing, presentation and client experience.

An engagement may include:

• Reviewing your current positioning and competitive landscape.
• Defining your audience and the value your brand offers.
• Assessing your product range and pricing approach.
• Refining your brand message and commercial presentation.
• Identifying priorities for development or repositioning.

The scope is agreed around your business, with clear recommendations and practical next steps.

I help luxury brands assess opportunities across the GCC, UK and Europe, refine their commercial proposition and identify suitable routes to market.

An engagement may include:

• Reviewing market readiness, positioning and cultural fit.
• Assessing pricing, product presentation and sales channels.
• Identifying potential distributors, agents and commercial partners.
• Preparing brand presentations and materials for partner discussions.
• Facilitating introductions where suitable relationships are available.
• Supporting commercial discussions and launch planning.

Retail listings and distribution agreements remain subject to each partner’s assessment and commercial decisions. Introductions do not guarantee placement.

I support founders and luxury businesses developing a new brand, product range or collection, bringing together creative direction, commercial planning and launch preparation.

An engagement may include:

• Refining the concept, intended audience and product proposition.
• Planning the structure of a collection or product range.
• Reviewing pricing, presentation and packaging direction.
• Identifying potential suppliers and specialist partners.
• Developing a launch plan with clear priorities and milestones.
• Preparing for customer enquiries, sales and ongoing operations.

Support can focus on a particular stage or continue across the development process, with responsibilities and deliverables agreed from the outset.

I work with luxury brands and retailers to develop confident teams, thoughtful selling practices and consistent service standards, grounded in an understanding of both the product and the client.

An engagement may include:

• Reviewing the sales journey and identifying opportunities for improvement.
• Designing product knowledge and sales training.
• Developing consultation, recommendation and clienteling techniques.
• Coaching managers and preparing internal trainers.
• Establishing service standards and follow-up practices.
• Delivering specialist fragrance-selling workshops.

Each engagement is shaped around your team, sales environment and commercial priorities.

I help luxury businesses develop a more personal and consistent client experience, from the first enquiry through to aftercare and future purchases.

An engagement may include:

• Reviewing the client journey across boutiques, online channels and private appointments.
• Developing VIP programmes and service tiers.
• Planning personalised communications and follow-up.
• Creating approaches to client retention and reactivation.
• Defining how client preferences are recorded and used by your team.
• Establishing practical CRM processes and staff guidance.

The focus is on making client knowledge useful in everyday service, with clear recommendations for your team and business.

I help luxury businesses review how they sell online and organise the operations supporting each purchase, drawing on my experience in fragrance e-commerce leadership and developing my own ventures.

An engagement may include:

• Reviewing website navigation, product pages and the purchase journey.
• Improving how products are presented and explained online.
• Assessing order handling, fulfilment and customer service processes.
• Planning sampling, gifting and post-purchase experiences.
• Reviewing operational readiness for regional expansion.
• Identifying priorities for systems, workflows and specialist support.

The focus is on practical improvements that support your clients, your team and your commercial objectives.

I help luxury brands express their identity through language, imagery and product presentation, drawing on my work as an author, founder and fragrance creator.

An engagement may include:

• Developing your brand narrative and tone of voice.
• Exploring names for brands, products and collections.
• Writing founder stories, product descriptions and website copy.
• Shaping packaging concepts and visual briefs.
• Developing campaign ideas and launch narratives.
• Briefing and guiding designers, photographers and writers.

The work gives your team a clear foundation for presenting the brand consistently across its products, communications and client experience.

I create commissioned fragrances for brands and private clients, combining scent composition with the narrative and creative direction behind it.

An engagement may include:

• Developing a fragrance brief around your preferences, audience or brand identity.
• Exploring scent directions and refining compositions.
• Creating a personal perfume, signature fragrance or collection.
• Developing fragrance names, descriptions and collection narratives.
• Advising on how the fragrance is presented within your wider brand or private commission.

The development stages, revisions, intended use and ownership arrangements are agreed at the outset. Production and any specialist testing or regulatory work are scoped separately where required.

I work with private clients to identify and source luxury goods, with particular expertise in fragrance and experience serving clients who value discretion and personal attention.

An engagement may include:

• Sourcing rare or difficult-to-find fragrances and selected luxury goods.
• Advising on personal fragrance collections and scent wardrobes.
• Selecting gifts for personal, professional and special occasions.
• Identifying suitable retailers and specialist suppliers.
• Coordinating purchases and delivery arrangements within an agreed brief.

Each enquiry is assessed individually, with availability, sourcing fees and any associated costs confirmed before proceeding.

I am available for keynote talks, panel discussions, moderation, workshops and hosted brand experiences, drawing on my background in luxury retail, entrepreneurship, fragrance and authorship.

Topics and formats may include:

• Luxury business, brand development and entrepreneurship.
• Retail sales, client relationships and customer experience.
• Commercial and cultural considerations across the GCC, UK and Europe.
• Fragrance discovery, composition and storytelling.
• Guided fragrance sessions for private clients and brand events.
• Practical workshops tailored to your team or professional audience.

Each engagement is developed around your brief, audience and intended outcomes. All sessions are delivered in English.