Entrepreneur, author and luxury consultant

I am Shaneela. My work brings together business, fragrance and storytelling, through the brands I am building, the people I advise and the worlds I create in my writing.

My ventures include The House of Shaneela and Beauté Boulevard, where my interests in craftsmanship, identity and commerce take practical form. Alongside my business work, I am writing my novel, The Encoded Elixir: The Two Souls’ Journey, which blends my background in fragrance with a world of mythology, history and imagination.

My background spans luxury retail, private client relationships and fragrance e-commerce leadership. Those experiences inform my consultancy, as do the daily decisions and responsibilities of developing my own businesses.

I am interested in what gives something meaning and lasting value, whether it is a fragrance, a brand, a personal experience or a story. That curiosity connects my work as a founder, consultant and author.

"I do not sell objects; I curate moments where art meets identity."