Considered strategy.
Distinctive brands.
Lasting client relationships.
We work with emerging and established luxury brands to refine their positioning, strengthen their retail approach and plan expansion across the GCC, UK and Europe.
Founded by SHANEELA, our consultancy combines experience spanning London’s luxury retail houses and entrepreneurship with commercial insight, creative direction and specialist expertise in fragrance and perfumery.
Expertise across
the business of luxury
From shaping a brand’s identity to refining its client experience, we offer advisory and creative support tailored to your business, ambitions and stage of growth.
Brand & Market Strategy
Define your positioning, develop your launch plans and explore routes into the GCC, UK and European markets.
Retail & Client Experience
Strengthen how your teams sell, how your clients are served and how relationships develop across your boutiques and online channels.
Creative Direction & Fragrance
Give your brand a distinctive voice through storytelling and creative direction, with specialist fragrance development for brands and private commissions.
Private Advisory & Experiences
Personal luxury sourcing, private client advisory, and talks and workshops informed by experience in luxury retail and fragrance.
An individual story,
expressed through scent
Alongside our wider luxury consultancy, we offer commissioned fragrance composition and creative development for brands and private clients.
From a personal perfume to a signature fragrance or collection, we bring together scent, identity and storytelling to develop a coherent creative direction.
Our fragrance practice draws on our founder’s experience in luxury fragrance retail, private client advisory and fragrance portfolio development.
Explore Fragrance Services ↗
Entrepreneur, author
and luxury consultant
SHANEELA is the Founder & Principal Consultant of The Qasr Consultancies. Her background spans luxury retail, private client relationships, fragrance e-commerce and entrepreneurship.
She brings a commercial and creative perspective to our work and writes Le Journal Privé on the business and culture of luxury.
More About SHANEELA ↗Perspectives on luxury,
business and brand building
SHANEELA delivers keynote talks, panel discussions, moderation and workshops on luxury business, entrepreneurship, retail, client relationships and fragrance.
Each engagement is shaped around your audience, with practical perspectives drawn from her experience in luxury retail and business development across the GCC, UK and Europe.
Discuss a Speaking Opportunity ↗Le Journal Privé
Perspectives on the business and culture of luxury
SHANEELA’s perspectives on luxury business and culture, from brand strategy and retail to fragrance, craftsmanship and the forces shaping international markets.
Read the Journal ↗A clear path from enquiry to delivery
Initial consultation
A complimentary conversation to understand your priorities and explore whether our expertise is the right fit. Your initial consultation will be with a Qasr Consultant.
Scope & proposal
We agree the objectives, deliverables, responsibilities, fees and timing before work begins.
Delivery & review
We develop the agreed work with you, review progress and leave you with clear recommendations and next steps.
What are you
working towards?
Whether you are developing a luxury brand, exploring a new market, refining your client experience or planning an industry event, we welcome the opportunity to hear more.
Tell us about your project, the support you are looking for and what you hope to achieve.